10 Essential Email Marketing Tips You Need to Know

Almost nobody opened it. A few unsubscribed. And one person replied, asking, “Who are you again?”

That day, I realized something important: emails only work when they feel human.
So if you’re just starting or trying to improve your email game, here’s a no-nonsense guide based on things that actually help.

1. Don’t Email People Just Because You Can

Sounds obvious, right?
But a lot of businesses send emails simply because “everyone else does.”

Ask yourself:

“Is this email useful for someone reading it?”

If the answer is no, don’t send it. Your readers will thank you later.

2. Grow Your Email List Slowly and Honestly

A list of 500 engaged people beats a bought list of 50,000 strangers every single time.

Real ways to get subscribers:

• A simple signup box on your website
  
  
• A free ebook or checklist
  
  
• Asking people on social media to join your list
  
  

Slow and steady work here.

3. Talk Like a Human, Not a Marketing Robot

Forget the corporate tone.
Write like you're texting a friend:

“Hey, quick tip for your week…”

People connect with personality, not jargon.

4. Don’t Make Your Email Look Like a Bollywood Poster

Too many colors.
Too many graphics.
Too much going on.

Clean, simple emails get more attention, especially on phones.

5. Remember Why You’re Emailing Them

Email isn’t just for selling. It’s for:

• Helping
  
  
• Sharing stories
  
  
• Giving value
  
  
• Building trust
  
  

Sales come later naturally.

6. The Subject Line Matters More Than The Email

I’ve spent 15 minutes writing emails and 20 minutes writing the subject line.
No shame. If they don’t open it, nothing inside matters.

Think:

• Short
  
  
• Clear
  
  
• A little curiosity
  
  

Not clickbait curiosity.

Example:

            “One thing that improved my sales this week…”

You’d open that, right?

7. Personalize Without Being Creepy

Using someone's name everywhere feels weird.
“Hi Rahul, Rahul, do you want this Rahul?” 🫠

Instead, personalize ideas:

• Their interests
  
  
• Their behavior
  
  
• The problems they face
  
  

Much more natural.

8. Don’t Over-email People

If you show up in someone’s inbox every day pushing offers, they won’t see you as helpful. They’ll see you as noise.

Weekly or twice a month keeps you memorable without being annoying.

9. Track Results — But Don’t Obsess

Open rates matter.
Click rates matter.

But some weeks will flop. It happens. Instead of stressing, learn from it and move on. Every marketer has “bad send days”.

10. Keep Improving Your Craft

Email isn’t a one-time skill.
It’s a habit.

Try different things:

• Short vs long emails
  
  
• Story-based vs direct tips
  
  
• CTA vs no CTA
  
  

The more you experiment, the better you get.

Final thoughts

Email is still one of the most powerful digital tools we have.
And the beautiful part? You don’t need fancy software or complicated strategies.

You need:

• Honest communication
  
  
• Patience
  
  
• Real value
  
  
• And a little consistency
  
  

Over time, you’ll find your voice. And when you do, your subscribers will actually look forward to your emails.