But in the past few years, the treatment of gynecomastia has finally become mainstream. It is not just the weightlifters and teenagers with the really bad cases seeking male chest reduction; it is the men in their 20s and 30s with just enough extra tissue in their chest for them not to look as good as they should. It is now one of the most common operations performed by Dr. Teitelbaum. Why the sudden change? Quite simply, the answer is the Internet